Leon Grundstein, Founder and President
Leon Grundstein has more than 28 years experience in real estate development, with over 2 decades of experience in the retirement industry. He founded GenCare Lifestyle with a game changing business model in mind to promote a healthy and robust retirement lifestyle for older adults. As a competitive athlete and a fitness enthusiast , Leon has been a long-term advocate for an active lifestyle where his belief in the physical and mental benefits translates to the innovative whole life concepts that have led to GenCare Lifestyle's focus on creating a new approach to wellness.
Before forming GenCare Lifestyle, Leon was a co-founder and partner of Merrill Gardens, a west coast chain of retirement communities. From 1993 to 1997, he served as a principal and senior officer. Prior to that Leon was president of Gencor, Inc. and a principal in Gencor Development Inc., two companies that developed, acquired and managed congregate care facilities for the elderly.
Leon earned a Bachelor of Arts degree from the University of Michigan and an MBA from Michigan State University and maintains his Commercial Real Estate Brokers license in Washington state and is active in a number of local and national organizations including the American Senior Housing Association. He has served as vice president and a member of the Executive Board for the Stroum Jewish Community Center, a board member of "On the Boards" performance gallery and past president of the University of Michigan Alumni Club of Greater Seattle
Suzanne Tiedeman, Corporate Director of Finance
Suzanne Tiedeman is an accomplished manager with 10 years financial management experience, 10 years experience in medical technology and 6 years experience in operations management. Her most recent experience is as Executive Assistant to the Offices of the President, Chief Operating Officer and Chief Culture Officer at Aegis Living where she was responsible for the fiscal and capital expense budget process for 33 senior living properties, development and maintenance of policies and procedures for the company, and overseeing facilities maintenance. Prior experience includes also includes, Compliance Officer/Financial Advisor at Boeing Employees Credit Union and MBA with a core focus in Financial Management for Corporations from City University.
Personal influences include being very active in her local community with a diverse sense of volunteerism over the years that includes food drives, president of West Seattle Jaycees, preparing and serving community meals, Cub Scouts with multiple leadership positions including den leader, committee chair and substitute Cubmaster and Girl Scouts Leader. She also recently won a scouting award - Unit Extra Miler.
Tracey Harvey, Corporate Consumer Relations/Vitality Director
Over a span of three decades Tracey Harvey has been devoted to helping mainstream Americans live life to its fullest. Tracey's experience in selling value added programs to senior communities throughout the nation will ensure the mission to unite wellness, strength and vitality is accomplished. Overseeing the general management of marketing, sales, corporate communications including new business development within the company.
Tracey has more than three decades of experience in the Health and Wellness Industry including working with Mind & Body companies and numerous fitness manufactures. She has built education programs from the ground-up, focusing on improving the end users quality of life as well as fostered strategic partnerships that will compliment the Whole Life Living approach.
Laurel Hammer, Corporate Director of Operations
Laurel Hammer is a skillful and proficient asset that joins the GenCare team with an impressive career in the Retirement Living industry that spans almost three decades. Hammer most recently exhibited her well rounded skill set by positively turning a community around in less than five months by reaching 100% occupancy, and maintaining it two plus years.
Over the years, Hammer has assumed key management roles where she has held Regional positions successfully implementing systems and procedures for departments to ensure effective and efficient operation and state compliance. In her role as Regional Director of Operations for a national operator of senior living she managed over 1000 units in western Washington where she was responsible for increasing revenues dramatically along with improved NOI.
Hammer's accolades include winning the coveted Pinnacle Award for the top performing building in the nation after being recruited by Marriott International as a General Manager/Administrator, Hearthside of Lynnwood. She went on to become an Area Director, and Director of Alzheimer's Services for Marriott, opening and training programs across the country. Her education includes a Master of Education in Administration, Seattle Pacific University, and Bachelor of Science in Health, Physical Education, at Seattle Pacific University.
Personal Influences include beginning her career as a high school and college teacher /coach, where she played semi professional fast pitch softball, competed in AAU track, and coached many young girls and women's basketball and softball teams.
Marvon Pierce, Corporate Director of Culinary Services
Marvon Pierce has 29 years experience in the food service hospitality industry with 17 years specializing in senior living. Marvon became corporate director of culinary services for GenCare in 2007. His dedication to providing delicious and nutritious meals for GenCare Lifestyle residents spurred him to continue to refine his culinary knowledge by studying cooking with a whole foods instructor at an international university known for the study and advancement of natural health and nutrition. He is also a certified Basic Life Support (BLS) instructor for the American Heart Association (AHA) and a Certified Nursing Assistant (CNA) instructor. Marvon is an ordained minister and enjoys bicycle riding to stay fit.