Retirement community purpose in Washington and Arizona


The GenCare Lifestyle Purpose

For each of us, every day brings a chance to make a difference. GenCare Lifestyle establishes charitable partnerships and opportunities so residents can stay engaged with the world around them and stay connected to their communities. Sharing stories with others gives people a sense of value and reason for being. Residents are encouraged to give back by tapping into their life experiences with intergenerational activities and programs. One of these Purpose partners is the Moyer Foundation. The Moyer Foundation's mission is to provide comfort and support to children enduring a time of profound physical, emotional or financial distress. The GenCare Lifestyle residents have embraced the Foundation by providing journals, blankets and picture frames for Camp Erin, the Foundation's youth bereavement camp program for children and teens grieving the death of a family member or friend.

In today's environment, a meaningful, ownable brand positioning, and consistent delivery of that brand promise will attract new residents, sustain census and grow profitability. The Whole Life Living concept is the manifestation of an exciting new brand strategy for GenCare Lifestyle. The company is deeply committed to providing ongoing investment in operations and programming to drive its vision for better aging.