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June 12, 2023


GenCare Lifestyle and Rippl Care Announce Partnership to Bring Enhanced Behavioral Health Care to Senior Living Communities

Rippls’ program is pioneering a new care model to dramatically expand access to high-quality, wraparound behavioral health care for seniors, their families, and caregivers.


Seattle, WA. (June 8, 2023) GenCare Lifestyle, a premier senior living community operator, is proud to announce a powerful partnership with Rippl Care, a behavioral health company focused on caring for seniors with dementia and other neurocognitive conditions. The partnership bridges the significant gap in behavioral health services available to seniors in the United States. Under the partnership, GenCare will introduce Rippl’s innovative program to residents, offering a proactive, personalized approach for residents that prioritizes their mental and physical well-being.


Together with Rippl Care, GenCare Lifestyle is leading the way to provide a more comprehensive and proactive approach to senior living. The signature Whole Life living program offered by GenCare Lifestyle is designed to help residents eat better, move better, think better, live better and longer in a community that prioritizes holistic healthy living and happiness. The partnership with Rippl Care further amplifies these efforts.


Rippl Care's highly trained clinicians will provide personalized care and support to GenCare Lifestyle residents living with dementia and other behavioral health challenges. Services include proactive care plans, crisis-level support, diagnosis, medication management, and therapy for patients and their families. The best part – there are no additional costs beyond standard copays, and they're in-network with Medicare and Medicaid.


"We are excited and proud to partner with GenCare Lifestyle to dramatically expand access to high-quality, integrated behavioral healthcare for seniors," said Kris Engskov, co-founder & CEO of Rippl Care. “Our healthcare system isn’t designed to get seniors the care they need for behavioral health challenges like Alzheimer's and other dementias, anxiety, and depression. This unique partnership with GenCare is a model for making highly specialized behavioral and mental health care easier to find and much more convenient.”


GenCare Lifestyle recognizes the significance of transitioning from one’s private home to a retirement community. That's why the company is committed to partnering with current and future residents and their family members to ensure they are successfully thriving during this transition and have all the necessary support in place to ensure a smooth transition.


Rippl’s program is rolling out in two GenCare Lifestyle communities in Seattle and Renton, with plans to continue to implement it in four more communities, GenCare Lifestyle Point Ruston, GenCare Lifestyle the Village at Granite Falls, GenCare Lifestyle Scriber Gardens, and GenCare Lifestyle Federal Way.


"At GenCare, we pride ourselves on being an industry leader in senior living, health and wellness. By partnering with Rippl Care, we continue to put residents' emotional wellness at the center of our mission, providing a Whole Life Living experience for all who choose to live better in our communities," said Leon Grundstein, founder, and CEO of GenCare Lifestyle. "We are beyond pleased with the support services Rippl has provided and their commitment to recruiting and hiring only the best clinicians, strengthening this trusted partnership.”


According to the Alzheimer's Association, more than six million Americans are living with Alzheimer's disease or other dementias, and the number is expected to double by 2050. However, access to specialized care and support for these individuals remains limited. The partnership between GenCare Lifestyle and Rippl Care demonstrates the commitment of both companies to changing this and to provide seniors with the highest quality of care, support, and community living.Together, they are taking a proactive approach to senior health, ensuring residents can enjoy their golden years in a safe, caring, and stimulating environment.


“Residents and their loved ones can rest assured knowing that when they are faced with a life challenge or change, GenCare and Rippl will work together with the common goal of promoting emotional well-being and helping them find the good in each day,” adds Leon.


About GenCare Lifestyle

GenCare Lifestyle has served active and aging adults for 25 years, operating six wellness-focused, retirement communities for residents in the Puget Sound region of Washington state – including Tacoma, Federal Way, Renton, Ballard, Granite Falls and Lynnwood. A specialized PEAK Memory Care is offered at select communities that is tailored toward an individual’s unique ability, motivation, and interest. GenCare Lifestyle’s signature Whole Life Living program provides personalized opportunities for residents to eat better, move better, think better, and live better longer. Join the healthier, happier lifestyle with GenCare.


About Rippl Care

Rippl is a new kind of behavioral health company focused on seniors and obsessed with its clinicians. Seniors with behavioral health challenges, especially neurocognitive conditions like Alzheimer’s disease and other dementias, are overlooked and under cared for, often without access to high quality, real-time, practical care. Leveraging a value-based approach, disruptive technology, and a relentless focus on empowering and enabling its clinicians, Rippl is pioneering a new care model to dramatically expand access to high quality, wraparound behavioral health care for seniors, their families, and caregivers. Rippl provides 24/7 support and personalized care when and where they need it – on the phone, online or in their living rooms. Founded by a group of impatient optimists and doers from the country’s most iconic health care and consumer brands (who have all been caregivers themselves), and backed by visionary venture investors ARCH Venture Partners, General Catalyst, GV, F-Prime Capital and Mass General Brigham, Rippl is ready to take this urgent challenge head on. Our seniors deserve so much better. Join our movement at

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