How GenCare Lifestyle Is Redefining Aging With a Bold Summer Campaign: “Live Fully. Age Fearlessly.”

At GenCare Lifestyle, we believe aging isn’t the end of the story—it’s a powerful new chapter filled with energy, joy, and connection. That’s why we’re launching our boldest summer campaign yet: Live Fully. Age Fearlessly.

Running June through September 2025, this campaign celebrates the science and spirit behind vibrant senior living. Across all six of our Puget Sound communities, we’re inviting residents, families, and neighbors to join us in embracing a lifestyle where wellness, purpose, and community come first.

A Vibrant Approach to Longevity and Wellness

SEATTLE, WA — June 18, 2025 — Research continues to demonstrate that an active, socially engaged lifestyle significantly enhances health outcomes and longevity for older adults. GenCare Lifestyle, a premier senior living provider with wellness-focused retirement communities across the Puget Sound region, is proud to launch its newest campaign, Live Fully. Age Fearlessly.

This initiative highlights GenCare’s belief that senior living should empower individuals to live with intention, joy, and purpose—helping them thrive at every stage of life.

"The science is clear: staying socially active and engaged isn’t just about quality of life—it’s directly linked to better health outcomes and increased longevity. Too often, aging is seen as a limitation. We see it as a launchpad,"
— Leon Grundstein, Founder & CEO, GenCare Lifestyle

The Research Behind GenCare’s Whole Life Living™ Philosophy

Social and physical engagement is essential to healthy aging. Key findings include:

• High social engagement reduces the risk of death by 42% among older adults¹
• Older adults with strong social ties show slower biological aging, better cardiovascular health, and lower rates of depression²
• Adults taking 8,000+ steps daily reduce their risk of death by 51%³

GenCare’s Whole Life Living™ program integrates these evidence-based pillars into daily life—helping residents eat better, move better, think better, and live better.

A Bold Calendar of Community Experiences

Our campaign brings together all generations through fun, engaging, and purposeful community events. Highlights include:

🌲 Camp GenCare – Multigenerational Family Celebration

Saturday, July 19 | 11:00 AM – 2:00 PM
Enjoy outdoor games, local food, music, crafts, and storytelling that strengthen bonds across age groups.

🍹 Summer Social Sampler – Sip, Sample & Socialize

Thursday, August 7 or August 21 | 3:00 PM – 4:00 PM
Connect over refreshments and creative activities that encourage new friendships.

💬 Fearless Aging: Lunch & Learn Speaker Series

Wednesday, September 10 or 24 | 11:00 AM – 12:30 PM
Hear from wellness experts, aging advocates, and GenCare residents on purposeful living and longevity.

Changing the Conversation About Aging

GenCare’s approach proves that vibrant aging doesn’t happen by chance—it’s created through intentional community design, expert support, and everyday engagement. Our Wellness Engagement Initiative proactively reaches residents with low participation and delivers personalized connection plans—resulting in a 52% re-engagement rate among these individuals.

“This is about empowering people to age fearlessly and proving that vibrant aging doesn’t happen by chance—it happens through intention,”
— Danielle Parker, COO, GenCare Lifestyle

Join the Movement

All GenCare events are free and open to the public. Whether you're a resident, caregiver, local professional, or adult child exploring options, we invite you to come see what vibrant senior living really looks like.

👉 Visit www.GenCareLifestyle.com or call your local GenCare community to RSVP and explore upcoming events.

About GenCare Lifestyle

For over 25 years, GenCare Lifestyle has been a trusted leader in senior living, operating six wellness-focused communities across Puget Sound—located in Tacoma, Federal Way, Renton, Ballard, Granite Falls, and Lynnwood. Our signature Whole Life Living™ program empowers older adults to thrive physically, cognitively, socially, and purposefully.

Some communities also feature PEAK Memory Care, designed to support individuals with cognitive challenges through joyful, ability-focused programming.

Experience the healthier, happier lifestyle at GenCare.

Media Contact:
Stacia Kirby, 206-478-5841
stacia@kirbycomm.com

Sources:

¹ Abugroun, A., et al. "Low Social Engagement and Risk of Death in Older Adults." Journal of the American Geriatrics Society, 2025
² Crane, S. "How Social Connection Supports Longevity." Stanford Center on Longevity, May 2024
³ "What Do We Know About Healthy Aging?" National Institute on Aging, 2024

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