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November 29, 2022


GenCareLifestyle’s Ballard Landmark Community ranks 7th in North America for Wellness

Seattle senior living community earns International Council on Active Aging’s NuStep Beacon Award for being a ‘guiding light for all senior communities.'


SEATTLE, Wash.GenCare Lifestyle’s Ballard Landmark Community has ranked seventh in the Top 25 “Best in Wellness” senior living communities in North America. The Seattle retirement community was awarded the prestigious NuStep Beacon Award from the International Council on Active Aging (ICAA).

Announced today by the ICAA, the award recognizes GenCare Lifestyle Ballard Landmark as best-in-class for successfully fostering a wellness-centered environment to benefit all who live and work there.

“This recognition is an important affirmation of the dedication of our entire team in delivering on what we call Whole Life LivingTM for our residents,” said GenCare Lifestyle Founder and CEO Leon Grundstein. “This is how we define wellness and how our teams create a healthy environment where our residents can eat, feel, think and live better.”

GenCare Lifestyle’s Whole Life Living program is how the senior living company makes wellness a core part of daily life. The program helps its residents thrive through a focus on wholesome delicious foods, fitness, activities to keep the brain sharp and opportunities for residents to discover new purpose.

GenCare Lifestyle’s Ballard Landmark Community is the only Northwest senior living community to make the list this year. GenCare was previously recognized by the ICAA for food innovation and its work to provide residents with meals from fresh, whole, and organic natural foods.

“Senior living communities have long been aware of how important wellness is for the health and well-being of their residents,” said ICAA CEO and Founder Colin Milner. “But, in recent years, wellness has evolved from being a programming option to becoming a way of life. GenCare Lifestyle has successively partnered with its residents and staff to create relevant, meaningful opportunities and inspire participants to improve their quality of life.”


GenCare Lifestyle’s Ballard Landmark community offers both active retirement living and assisted living in the heart of historic Ballard just steps away from Market Street shopping and restaurants. GenCare Lifestyle has served active adults for more than 20 years, operating six wellness-focused, retirement communities for residents in the Puget Sound region of Washington state – including Ballard, Tacoma, Federal Way, Renton, Granite Falls and Lynnwood.

About the International Council on Active Aging

ICAA is a professional association that leads, connects, and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs, and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies.


The ICAA NuStep Beacon Award was created as a joint effort between International Council on Active Aging (ICAA)and NuStep, LLC, a major manufacturer of recumbent cross-trainers used in healthcare, senior living and fitness, already mentioned above. 

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